If you're a fan of fast, aggressive triggers, there's no better account than Batala's ASMR. With tons of rapid hand movements, tongue clicking and nail tapping, Batala's videos are quick and soothing ...

ASMR has been trending long enough that most people have at least heard of this brain tingling sensation. Nowadays, tons of people use ASMR (autonomous sensory meridian response) to reduce anxiety and ...

ASMR - a strange tingle in the head caused by certain sights and sounds - is a growing YouTube subculture. Now scientists are starting to investigate what the possible causes might be. Just over a ...

Staring into the camera, Zach Choi loudly munches, slurps, chews and sucks his way through several kilos of wagyu steak and a vat of cheese fondue. The 33-year-old’s video clip lasts around just 10 ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

One year on, and there's still no answer to what exactly happens in our bodies to trigger such a distinctive response - so pleasurable that some people call it a "braingasm" - from such mundane ...

ASMR - a strange tingle in the head caused by certain sights and sounds - is a growing YouTube subculture. Now scientists are starting to investigate what the possible causes might be. Just over a ...