Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, ...

Opinions expressed by Entrepreneur contributors are their own. If you are starting a new business the type of logo you choose will affect how clients perceive your brand. Choosing a logo type is one ...

The logo is a symbol of products, companies, projects, which is a very important element that influences images. Aras Atasaygın, a coder and designer, has released " OPEN LOGOS" that distributes such ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Opinions expressed by Entrepreneur contributors are their own. An iconic logo became that way for a reason. Here, I break down what each logo's story and meaning are and share what insights you can ...

The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...