Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Finecast, a leading addressable TV provider, has announced the results of its latest piece of research, which provides new and stimulating insights into the effectiveness of addressable TV advertising ...

Hoppr has appointed Olivier Bastard as chief sales officer, effective immediately. Bastard joins the addressable TV and ...

The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the ...

Comcast CMCSA is making a major push into addressable advertising with the expansion of its Audience Addressable solution to local and regional advertisers, as recently announced by Effectv, the sales ...

Simplestream says it has enabled server-side ad insertion (SSAI) across the CBS AMC Networks UK Channels Partnership’s linear ...

Personalization value has by far the strongest (positive) effect on willingness to disclose data, suggesting that this consumer characteristic can be used to identify the people who most likely will ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW YORK, ...

Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for ...

Addressable TV has changed the paradigm of television advertising: pinpointing and serving high-value and hyper-focused audiences is now a reality, powered by intelligent technologies and data-rich ...

US— Invidi Technologies is to use audience segmentation data from Experian Marketing Services to help target addressable advertising. Through a partnership announced yesterday, Experian Marketing ...

ITV announces the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 ...