Artificial intelligence is making it easier than ever for brands to deliver experiences that are tailored to the preferences and needs of individual customers. Sitting out on this trend, writes ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. The holiday season is a crucial time for e-commerce brands. It's a battleground ...

Biometrics are the unique physical or behavioral features that can be used to identify an individual – most commonly voice, face, speech patterns, and fingerprints. A good example of how biometric ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion ...