Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

The new algorithm was supposed to help distribute lungs more fairly to people who desperately needed life-saving transplants. But a flaw in the process for awarding the organs to sick and dying ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Most of us like to make our own choices on matters of life, death and money — and if we cannot decide for ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...