Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

In today’s media environment, brands and advertisers are contending with a host of systemic challenges – fragmented consumer attention, the decline of third-party cookies, internal pressures to prove ...

Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new ...

Advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory following a new agreement. From Q4 2025 the offering will be available in the United States, UK, France, Spain, ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

SPRING, Texas, July 09, 2025 (GLOBE NEWSWIRE) -- SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, today announced the immediate ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a ...