The web giant, which has been touted as a possible “third force” against the Google and Facebook duopoly by WPP boss Sir Martin Sorrell, quietly brought the Influencer Program out of a closed beta ...

Amazon Influencers is a new program from Amazon that allows you to upload videos to the Amazon platform and get paid when people view and shop from your videos. These can be tutorial videos, unboxing ...

Amazon India has introduced 'Creator Central', a platform aimed at simplifying content creation and management for influencers associated with the company's ecosystem. Launched on November 6, 2024, it ...

Amazon India has unveiled a specialised Tech Influencer Program, offering creators up to 20 days of early access to high-value product launches, alongside benefits such as studio access, stabilised ...

As the Indian creator economy continues its meteoric rise, projected to surpass $500 million, platforms are racing to empower the next generation of digital storytellers. Among the key players, Amazon ...

With platforms such as Instagram limiting the amount of content that can be crossposted between it and its competitors, influencers are being incentivized to prioritize one platform over the others.

In a cramped studio in Delhi, a creator from Jaipur unpacks camera equipment after travelling hundreds of miles for a three-day shoot. This scene, according to Nidhi Thakkar, head of creator success ...

Amazon has launched a new affiliate program, Elevate, targeting India’s growing creator economy by offering higher commissions, exclusive brand partnerships, and real-time performance analytics to ...