Although Amazon Ads was well-known for lower-funnel ads, it wasn’t well-known for its upper-funnel ads. With 75.2% of the retail media market share in the US and 42% globally, Amazon Ads is an ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...

Amazon has abruptly exited Google Shopping ad auctions, a move with significant implications for Alphabet’s ad revenue and retail advertisers worldwide. Mike Ryan, Head of Ecommerce Insights at SMEC, ...

Today, senior executives from Amazon Ads and Prime Video Australia showcased a breadth of innovative solutions and premium content that enable Australian advertisers to build high-impact, fullfunnel ...

A TV ad for Amazon Echo Dot, which “woke up” a consumer’s own Amazon device and ordered some cat food, has been cleared by the Advertising Standards Authority. Raising questions about whether voice ...

Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation. A new pause ad format ...

As competitors dial back advertiser control in pursuit of full automation, Amazon Ads is positioning its new AI tools as transparent alternatives. In May this year, Mark Zuckerberg said that he wants ...

Prime Video’s ad-supported tier now reaches an average 19 million customers per month in the UK, marking a year since Amazon announced it was introducing ads to the streaming platform. The figure ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...