Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Research firm Gartner defines ...

Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools, and techniques of data analysis and management, including the collection, organization, and ...

If you are keen to learn more about the activity behind social media, this knowledge helps improve individuals and ...

The MSc Business Analytics is a professionally accredited, one-year specialist programme for students aiming to master the latest techniques in descriptive, predictive, and prescriptive analytics. You ...

Businesses today are relying on analytics powered by artificial intelligence (AI) as a “must have” when it comes to digital transformation. Any data-driven company that needs to manage its operations ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

It’s 3p.m. Do you know where your Web analytics are? If you’re doing any kind of online marketing, it’s crucial that you have access to your analytics to be able to measure and learn. Often, ...

Text analytics, sometimes called text data mining, is the process of uncovering insightful and actionable information, trends, or patterns from text. The extracted and structured data is much more ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...