Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. John Murphy, head of multi-channel at Bloom Worldwide, has written a new whitepaper on the ...

Attribution modelling allows you to determine what’s working and what’s not by flipping your data in one way or another. Attribution Models: Quick Definition An attribution model is a set of ...

GLOBAL: Achieving a total view of attribution is an iterative process which requires a combination of econometric modelling and digital attribution, according to an industry figure. In a WARC Best ...

There is a single word that guarantees a sea of weary groans from affiliate marketers whenever it is mentioned – that word is ‘attribution’. It’s not that it is unimportant, on the contrary it is ...

The quest for effective advertising led John Wanamaker to ponder the challenges of attributing success to marketing efforts, paving the way for Attribution Modeling. In the 1950s, Marketing Mix Models ...

Attribution modelling helps marketers to understand the factors that contribute towards key performance indicators. It gives an unbiased view of marketing effectiveness and helps with insights and ...

I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the ...

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based) in ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Each model has different credibility which makes it difficult to choose the suitable model for a specific business type and campaign. Marketing attribution is the way by which marketers decide which ...