A Hyde-based automotive marketing business is celebrating 30 years in operation with a major rebrand, the launch of a new ...

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Our jobs as marketers continue to intensify and become more complex. Yet, we still need to deliver on short-term sales while building future strategies. Balancing the two in today’s environment is a ...

Automotive marketing is reaching a fork in the road as governments across the world set dates for banning the sale of new petrol and diesel vehicles, and the public’s appetite for electric cars grows.

Last spring, I wrote about the fragility in the auto lending market. And since then, it appears that the auto market is showing increased signs of stress. Especially so for the subprime area. Thus, I ...