For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Gleaned from more than 1,100 participants around the world, this year’s research, ...

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Creating a well-organized B2B content strategy is the only way to survive in an already saturated market of content. Yes, it’s quite easy to throw out blog posts, webpages and the like, but what isn’t ...