O2 is launching an ad campaign that aims to “celebrate individuality” as part of a shift in marketing strategy at the mobile operator that aims to return it to its roots and help customers feel ...

Brits have been witnessing price hikes across the board when it comes to bills but increasing phone tariffs appear to be the final straw for some customers. Customers have been left "shocked" at news ...

O2’s £90m investment in a brand association with the former Millennium Dome in Greenwich has revolutionised the concept of sponsorship and taken marketing onto a new level. However, critics wonder if ...