Expandable ads Expandable ads are a combination of banners with interstitial ads. They usually start as banners, with a 320x50 or 300x50 pixel dimension that, following the user’s tap, expands to a ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Display advertising is wherever you look. Splashed across social media.

It was just over 30 years ago on October 27, 1994, when Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T. Since then, the digital display advertising mainstay has ...