What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

Seven people have been confirmed dead after the Bayesian sank off the coast of Palermo, Sicily It will be a long time before we get answers as to exactly how the UK-flagged Bayesian yacht sank off the ...

It has been demonstrated that the existing FDA dose content uniformity test has very poor statistical relevance, which has resulted in the acceptance of poor quality batches and the rejection of good ...

With the Bayesian lying on her side 50 metres underneath the now gentle waters of the Mediterranean, mystery still surrounds how the 56-metre superyacht, sank in the typhoon off the port of Porticello ...

It will be a long time before we get answers as to exactly how the UK-flagged Bayesian yacht sank off the coast of Sicily. The luxury superyacht was carrying 22 people when a heavy storm that created ...