Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Behavioral social scientists try to understand human behavior and find ways to make people accept and adapt it. Pharma sales and marketing is no different – especially with the launch of a new product ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...