“Challenge” agency Future Thinking has launched Behaviour Change Model (BCM), a new approach to quantify, predict and explain a consumer’s likelihood to change their current behaviour. BCM is a ...

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...

UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s Behaviour Change Model (BCM) has been developed by ...

Behavioral social scientists try to understand human behavior and find ways to make people accept and adapt it. Pharma sales and marketing is no different – especially with the launch of a new product ...

Healthcare brands are competing on the margins for success so for marketing professionals, campaigns and interventions need to be much more targeted to create behaviour. By Pamela Walker and Sarah ...

Employee wellbeing technology is increasingly being used to promote more healthy behaviour. In the third part of our in-depth guide Stephen Haynes looks at the evidence on how, and if, this works in ...

The COI says a single model will “enable a deeper insight” into behaviours and how to change them and place communications within the context of wider policy interventions. The move is part of a wider ...

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...