Artificial Intelligence (AI) is transforming various aspects of behavioural science. For example, AI-driven models are being used to predict human behaviour and decision-making, and to design ...

A close look at ten psychology classics that shaped how we think about behaviour, meaning, happiness, persuasion, bias, and ...

Marketing Week columnist and deputy head of evidence at Manning Gottlieb OMD Richard Shotton says there are 25 biases that influence the choices consumers make about the products they buy. In his book ...

Cultural shifts in 2025 shaped psychology and self-help books that centred confidence, emotional clarity and practical strength without hollow promises., Books, Times Now ...

The first article in a series on new frontiers in behavioural science from Crawford Hollingworth and Liz Barker looks at how the discipline has gained traction over the years. In the past decade, ...

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change behaviours that impact their disease. The industry is going through huge, rapid changes ...

The Behavioural Science and the Wider World Initiative is a platform that brings together and contextualises the latest developments from behavioural science. Founded within the Department of ...

Behaviour change is difficult - and not least in medicine. In a world where rapid results are expected, the adoption of treatment guidelines is measured in years and medical education can have limited ...

In 2013 the Financial Conduct Authority published its first occasional paper on behavioural economics, analysing how real people make real decisions. The original 2013 conclusions might not have been ...

Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. At Ogilvy for 14 years in Australia and the UK, Tatam rose to global head of behavioural science in 2022. He ...