With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

From billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous period for acquisitions, with clashing company cultures and struggles to retain brand identities.

Choosing the right kind of logo for your business is an integral part of building a strong business or organisation and is essential in creating a strong brand identity. Well constructed and thought ...

Years ago, during a branding project for a traditional Indian business, I suggested a bold new colour scheme, only to be met with silence. The client gently explained how those hues would clash with ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...