With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Fast food brand Jollibee is a prime example of cultural branding success in the Philippines and Brand Finance’s Alex Haigh explains how its business strategy leverages national and cultural identities ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

The demand for brand strategy has never been greater or more tantalising. It’s not just that most companies are struggling with brand strategy – that’s been the case for decades. It is that these ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...