Despite a global pandemic and continual lockdowns across the globe, the concept of bringing experiences to audiences is thriving within the virtual realm. What many are calling the metaverse – where ...

It’s no secret that retailers are struggling to cope with a rapidly evolving shopping landscape, with brands such as Marks & Spencer and House of Fraser set to close stores and other high street ...

Jay, an accomplished cryptocurrency authority based in the UK, brings a wealth of knowledge and… “The Matrix is the world that has been pulled over your eyes to blind you from the truth.” – Morpheus ...

In 2021, Facebook decided to rebrand to ‘Meta’ as it felt it better represented the company and the various brands it owns, including Instagram and WhatsApp. With the name change, it also revealed a ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Spotify Business Marketing is responsible for driving demand for Spotify's advertising business and keeping Spotify top-of-mind with media buyers and brands through experiential, digital and social ...

There's a huge momentum towards investing in generative AI at the moment globally. In the fashion industry in particular, big brands are increasingly making headlines announcing trials of AI-powered ...

Avatars can be a useful tool when recording lectures and classes for online teaching. Here, Kojiro Yano describes how he uses virtual reality to make recording avatar-led online classes easier Hello, ...

Use of virtual reality headsets for workplace meetings could "snowball", a business group has said, as firms try to blend home and office working. "We're likely to see it really take off quite quickly ...

"When I put in the earpieces and goggles the first time it was crazy - it feels so believable," says Anna Taylor, 32, of her visit to a virtual reality (VR) arcade. "The whole experience of being ...