Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

When starting a business, people often have unstated goals—like simply surviving the first year. Others, like Amazon, set clear, ambitious objectives, such as "make history and have fun." Aims → ...

The start of a new year is a natural time for defining two distinct types of goals. First, most professionals and teams are formalizing annual business plans or objectives that specify what outcomes ...

This objective is about focusing on providing a service to customers. For example the community of Glenfarg in Perth and Kinross set up their own bus service in 2023 after the public bus stopped ...

When writing a business plan, what is meant by ‘short-term objective’, ‘medium-term objective’ and ‘long-term objective’? The difference between short, medium, and long-term objectives is the time ...