The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Facing an economy that may or may not have dodged a recession bullet, channel ecosystem professionals are somewhat confident that significant gains in partner-attributed revenue are possible. Almost ...

There’s no fixed rule on the number of partners you should have. It will be entirely dependent on the strategy for your channel partner programme, and what you want it to achieve. What you need to ...

In a year marked by fierce competition for margin, here’s what ten channel leaders did to stay top of mind for their partners In 2024, vendors across the board pulled out all the stops to strengthen ...

SAN FRANCISCO--(BUSINESS WIRE)--Informa’s channel organization today announces registration for the 2025 Channel Partners Conference and Expo has opened for all IT and communications professionals ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

Channel Partners launches an AI-powered retail execution and activation platform, uniting five industry leaders at national scale. By aligning our talent, data, and technology under one unified system ...

For a startup, sometimes the easy part is creating your product. The hard part is getting it out in the world. Most companies go to market with a direct sales model — hiring an in-house sales team to ...