We all hope to anticipate and act on the next big thing in pharmaceutical marketing, whatever that might be: value-based pricing, personalised medicine, real-life data. It could be something we’re not ...

First came the dawn of digital marketing, intending to ‘turbo-charge’ sales reps ahead of the competition by using dynamic eDetails and follow-up emails to engage with physicians. Then came the ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

For The Drum’s retail focus week, Amanda Atoyebi and Kendra Brodzinski of agency Momentum Worldwide take a look at the man behind the curtain of retail’s ‘omnichannel’ revolution. The world is a ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Cloud-based security provider Qualys has made changes to its executive team to boost the company’s evolving channel strategy. May Mitchell becomes the firm’s CMO, while Chris Catanzaro has joined as ...

YouTube continues to dominate online media for content creators, business owners and marketers. With over 2.70 billion people worldwide using the platform monthly and 500 hours of video uploaded every ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy ...