Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...

Nobel Prize–winning physiologist Ivan Pavlovs quote of the day stresses that science should go beyond simply recording ...

A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...