The connection between the winter holiday and the brand is entirely by design, says Coca-Cola’s UK marketing director, Kris Robbens. “The secret to Coca-Cola’s link with Christmas is down to two ...

Brands such as Coca-Cola and Exterion are taking advantage of better, faster, and cheaper advertising research tools. But, what does better, faster and cheaper actually look like? asks Esomar’s Finn ...

On May 8, 2021, The Coca-Cola Company celebrated its 135th anniversary. With a history that spans more than a century, it is no surprise that the brand has seen many changes since it first was founded ...

Coca-Cola may have helped popularize Santa's look, but his modern image was already taking shape long before the soft drink ...

The kola nut, once a sacred West African symbol of respect and unity, became part of Coca-Cola’s original formula. Its ...

KO appears poised for organic growth at the high end of its model, gaining value share while leveraging pricing, volume and ...

Coca-Cola (NYSE: KO) needs no introduction. It's a mega-cap company with a market value of $302 billion. It sells over 200 varieties of drinks. A whopping 2.2 billion servings of its beverages are ...

It is Christmas, which means the advertising from Coca-Cola one again goes into overdrive with large red lorries barreling down a wintry road to the catchy theme: ‘Holidays Are Coming’. To many it's ...