I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...

You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

The cognitive dissonance theory was one of the most influential theories in social psychology first proposed by Leon Festinger in his book A Theory of Cognitive Dissonance in 1957. Festinger’s theory ...

It is not necessary that our beliefs and behaviour are always in alignment. This phenomenon is called cognitive dissonance when we are caught between two conflicting ideas, beliefs, values and ...

Conversation among us is peppered with observations of the division within the American population. The division is revealed in a number of forms. It may be the acknowledgement of the political gap ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

The Penguine Dictionary of Psychology defines cognitive dissonance (CD) as "an emotional state set up when two simultaneously held attitudes or cognitions are inconsistent or when there is a conflict ...