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If you have encountered unsolicited or solicited calls from salespeople asking you to purchase their products or subscribe to their services, that is a sales strategy called cold calling. B2B Cold ...

The government’s ban on financial cold calling has been welcomed by financial advisers who say the move will help build trust in the financial industry. Prime minister Rishi Sunak announced today (May ...

People’s expectations of marketing and sales have changed. They are increasingly sceptical about advertising claims. They are wary of contact from people they don’t know, who may be scammers. And they ...

Chiara is an award-winning investigative reporter who specialises in banking and fraud, joining Which? in 2015 following six years as a personal finance journalist at a national newspaper. Spam and ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...