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Your goal should be to eliminate “cold calling” from your vocabulary and replace it with your preferred term. Like public speaking, most people put cold calling in the category of items they abhor. I ...

People’s expectations of marketing and sales have changed. They are increasingly sceptical about advertising claims. They are wary of contact from people they don’t know, who may be scammers. And they ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

The government’s ban on financial cold calling has been welcomed by financial advisers who say the move will help build trust in the financial industry. Prime minister Rishi Sunak announced today (May ...