Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled. The Advertising ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

GlaxoSmithKline has been slammed by the Advertising Standards Authority for attempting to get round rules banning the use of dentists to endorse toothpaste brands by running separate television ads in ...

To mark the relaunch of Colgate Strong Teeth toothpaste, Colgate Palmolive India has featured a “Toothless Granny” in its new ad to continue its focus on building healthy oral care habits. The ...

During January, Colgate achieved the highest uplift in Ad Awareness of any brand in the UK. Colgate enjoyed the greatest improvement in ad awareness of any brand during January. It follows the launch ...