Colgate has been banned from using a misleading 'much' whiter claim about one of its toothpaste products. Watchdogs banned the internet ad for Colgate Max White One Optic toothpaste following a ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

To mark the relaunch of Colgate Strong Teeth toothpaste, Colgate Palmolive India has featured a “Toothless Granny” in its new ad to continue its focus on building healthy oral care habits. The ...

During January, Colgate achieved the highest uplift in Ad Awareness of any brand in the UK. Colgate enjoyed the greatest improvement in ad awareness of any brand during January. It follows the launch ...

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A chemical that has been linked to cancer cell growth is being used by millions of Americans in toothpaste every day, it has emerged. The company behind Colgate Total insists that triclosan, which it ...

10:49, Wed, Jun 28, 2023 Updated: 11:03, Wed, Jun 28, 2023 Shoppers have been left appalled and questioning the price of a toothpaste tube after seeing it selling for a staggering £10 in Tesco.