Daily Mail

Prepare for $10 toothpaste: Colgate launches new 'premium' line for a sawbuck as prices for many basic necessities continue to skyrocket

Get ready for the $10 tube of toothpaste. As the prices of all kinds of consumer goods continue to skyrocket, Colgate is launching its new Optic White Pro Series toothpaste, which retails for $9.96 ...
FXEmpire.com

$10 toothpaste? U.S. household goods makers face blowback on price hikes

(Reuters) – Get ready for the $10 tube of toothpaste. Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series ...
PR Newswire

Colgate® Launches Smile for Good Toothpaste With a New Level of Ingredient Transparency and a First-of-its-kind Recyclable Tube

This industry-first new toothpaste lists and explains each ingredient and its purpose on the front of the pack Packaged in the first tube recognised as recyclable by RecyClass Colgate-Palmolive is ...
The Daily Telegraph

Colgate gets the brush off for 'misleading' ads

Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled. The Advertising ...