So I’m going through my twitter stream a while back and I see several links from some former colleagues of mine, pointing to a new iPhone app called ColorSnap, by Sherwin-Williams. So what right?

I learned in my years in the toy business that more than 75 percent of snap judgments about consumer products are based specifically on the color of the packaging or the actual product. Whether or not ...

BMW's i Vision Dee concept showcased at CES this month featured a color-changing technology that the automaker could offer on its production vehicles. BMW teased a black-and-white application of E Ink ...