Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...

Mergers and acquisitions are critical tools for innovation and success in the ever-evolving landscape of the UK accountancy profession. However, while potentially holding the key to numerous ...

In today’s interconnected and social media-driven world, crisis situations can emerge swiftly and suddenly. These stressful circumstances can quickly feel like out-of-control roller-coaster rides, ...

In the past most organisations took a highly structured approach to strategy development known as strategic planning which involved an annual process of putting plans in place for the coming year and ...

From taglines in sub-dialects to varied versions of the same content tailored to different communities, factoring in diverse audiences is key to a successful cross-cultural communication strategy.

In the age of television, consumers have become more accustomed to processing visual images than verbal texts. The communication strategy development process usually results in verbal descriptions of ...

In a surprise move, President Marcos called for the courtesy resignation of his Cabinet secretaries to “recalibrate” his administration following the results of the recent elections. “It’s time to ...

LONDON, Nov. 7, 2024 /PRNewswire/ -- RSK Group, a global leader in the delivery of sustainable solutions, has acquired the London-based PR firm Apollo Strategic Communications. Together, they aim to ...