In 1991 Apple Computer, Inc., began to overhaul its image, product line, and marketing strategy. Since 1984 the company advertised its Macintosh computers as machines that were simple to use and that ...
New Apple iPhones, Macs and Watches do not come cheap. They are released to much fanfare and sell for anywhere from around £250 to more than £7,000 — but that still pales in comparison to what some ...
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