It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt. X Facebook LinkedIn The Covid-19 pandemic has fundamentally reshaped the ...