Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Market segmentation projects often get a bad press. Although criticism should act as a deterrent, the prize for achieving a segmentation that actually does its job is worth the effort of winning. This ...

In a time when obtaining a comprehensive omnichannel view of consumers appears challenging, it's advantageous to transcend traditional segmentation methods reliant solely on factors such as affluence, ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...