There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their ...

There are two important things I need to tell you about process. By process I mean the series of actions needed to achieve a goal. Applied to content marketing, process refers to the succession of ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

A great deal has already been blogged, said and written about content marketing and, by now, everyone has formed their own opinion. Today, much of what was traditionally known as marketing, ...

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more. The term ‘content marketing’ is heard a lot these days. It can be done via newsletters, videos, ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Content marketing is a powerful marketing strategy and for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact on their followers ...

Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe. In fact, ...

An icon in the shape of a lightning bolt. Impact Link In the last decade, marketers have embraced the value of creating and distributing content to different audiences asa means of driving engagement, ...