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Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Opinions expressed by Entrepreneur contributors are their own. Are you looking for a quick way to increase last-minute holiday sales? Coupons are back in a big way thanks to the recession and are a ...

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Many years ago, coupons often had extremely long expiration dates — some even carried the proclamation, “No Expiration Date.” But today’s coupons, on average, expire in three to six months. As with ...

BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well. New research from Binghamton University, State ...

Paper coupons make a comeback, as your Sunday newspaper gets slimmer and online couponing gets contentious - these are among ...