In today's dynamic business landscape, achieving organizational success hinges on the seamless alignment of internal processes, strategies, data and resources with the ultimate goal of delivering ...
During a meeting with the executives of one of my clients, a fast-growing consumer packaged goods company with $150 million in annual revenue, it became clear that they were having considerable ...
In today's really successful marketing companies, the customer has become the organising principle and philosophy of the whole business, not merely the property of the marketing department. In the ...