“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on ...

A landing page is a page on a website that has been specifically created for users referred from a paid search campaign. These pages are intended to maximise conversion rates, whether that means ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. So, what is a landing page ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

It’s commonly accepted that Pay-Per Click (PPC) doesn’t affect Search Engine Optimisation (SEO) and Google has reiterated that there is no link between the two, despite recent reports suggesting ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...