The fifth in a seven-part series on effectiveness hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole. 02:23 – Briefs are a ...

A good creative brief is one of the most powerful tools that any marketer has. It clarifies expectations, saves time and helps creative professionals produce work that not only looks and sounds ...

A great deal has changed since in the advertising industry since its 'heyday.' Why, then, has the creative briefing process remained the same? 360i chief strategist thinks that the outdated nature of ...

If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...