A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...
While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing ...
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