Marketing, brand, and creative teams should see creative automation as an asset, not a threat, says Justin Blyth of Ambassadors. It can even enhance the creative work itself. Creative automation ...

The rise of artificial intelligence (AI) in quality assurance (QA) has led to a huge shift in the industry. It’s common for people to think about AI as a force that does the work of people, only in a ...

This article argues that the days of picking just two of the ideal ‘faster, cheaper, better’ are gone, as Reckitt Benckiser has shown that automation can radically change how we test advertising ...

When the first computer bug was discovered in 1947, it was quite literally a moth that had become trapped inside a system at Harvard University that was disrupting the electronics. At that time, the ...