The Drum

First a Spark, then a flame: why the creative development process prevents SMBs from embracing digital advertising

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When we were brainstorming ...
exchangewire.com

Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and ...
Warc

Context and relevance: Crafting truly integrated B2B campaigns

A great ad in the wrong place will have limited impact. Colin Gray, Managing Partner Strategy & B2B at McCann Central, emphasizes the importance of audience insights, creative and media all working ...
The Drum

Flex your creativity to the maximum for the best results with programmatic DOOH

Creative, effective ads generate more profit, which is why brands invest significant budgets and resources into the creative development process. One of the biggest strengths of programmatic DOOH is ...
Warc

Strong client-agency relationships have significant impact on creative process

A look into some findings from the 2024 State of Creativity report, a study looking at how marketers are feeling about the state of creativity within their organisations. A healthy client-agency ...
BBC

BBC Studios Natural History Unit forms development partnership with James Reed – Director of My Octopus Teacher -and Underdog Films

The one-year development partnership will grow BBC Studios’ pipeline of natural history feature documentaries and further enhance the Natural History Unit’s creative process. I’m delighted to be ...