Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Generative AI has leapt from research labs into everyday life at an unprecedented pace. For many, the gateway into this technology is ChatGPT, a conversational AI that can answer questions, draft ...

While much of the discourse on generative AI (GenAI) in academic circles focuses on whether it can be creative, something more interesting is happening in my seminars for master’s in digital ...

Creativity is entering a new era — one where ideas flow faster, designs come to life effortlessly, and imagination is powered by Generative AI. The latest Firefly model updates and how to create ...

Only a few short years after it first burst into the mainstream marketing consciousness, generative AI is already transforming the way many brands approach creative work. From developing early ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. Hollywood has often provided ...

SkyReels, a new multi-modal generative AI video platform built for marketers, designers and social media content creators, launched earlier this month. Product showcases, retail highlights, brand ...

Research from the LSE Growth Lab provides insights on the potential impacts and opportunities of AI in the creative industries. The Growth Lab team surveyed the global evidence on AI, including the ...

New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct ...

Adobe has drawn plenty of ire for its commitment to generative AI, but as it launches a huge barrage of AI-powered tools at Adobe Max 2025, a small collective of stats suggests that generative ...

Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...