Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Creativity is entering a new era — one where ideas flow faster, designs come to life effortlessly, and imagination is powered by Generative AI. The latest Firefly model updates and how to create ...

The CREAATIF project, funded by AHRC and the BRAID programme and run in partnership with four major unions—Equity, Bectu, the Musicians’ Union, and the Society of Authors—spoke to 335 freelance ...

For several years, scholars and practitioners have wrestled with key questions regarding generative AI (GenAI) and human ...

Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

Prepare for the new creative year with valuable insights and expert tips. Discover concepts, aesthetics, and styles that will make your projects pop in 2025. To boost your confidence in creative ...

Three-quarters of global knowledge workers now use generative AI in their roles, with adoption nearly doubling in the past ...

A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that artificial intelligence is close to surpassing human creativity. The research, conducted by ...