During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.
When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...
Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...
Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...
When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...
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