When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

During our marketing excellence focus month, Chris Bekermeier shares his six reasons as to why creative pharma packaging will not help the pharmaceutical industry to achieve market excellence.

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

In a bid to simplify and modernise its packaging, Pearlfisher opted to highlight the fast food chain’s well-known menu using graphic illustrations McDonald’s has teamed up with independent design ...

The winners have been revealed for the 12th annual Pentawards, a prestigious worldwide competition devoted exclusively to packaging design. This year's gala ceremony was held at the Solomon R.

Manufacturers of plain cardboard packaging, bespoke printed packaging, cartons, point of sale and counter displays with an innovative in-house design studio. Experts in Bespoke printed packaging with ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

With a sharp increase in ecommerce this year, packaging design has had to work harder than ever to get people’s attention. Here, Adam Ryan, head of packaging design competition Pentawards, identifies ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...