Your toothbrush bristles may not be the only plastic you put in your mouth this morning — what you probably assume are flavor crystals in your toothpaste may actually be plastic microbeads. And soon, ...

A dental hygienist’s concern about the tiny blue dots she kept seeing in people’s mouths has led to an announcement from the parent company of Crest toothpaste that it will start phasing out the ...

A new ingredient that has been cropping up in products ranging from toothpaste to facial cleansers —polyethylene microbeads — has been causing a stir ever since dental hygienists noticed the tiny blue ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

Procter & Gamble to reposition Crest toothpaste Procter & Gamble is to reposition its Crest toothpaste as a beauty care, rather than oral care, brand – as exclusively revealed in Marketing Week (MW ...

Consumer goods giant Procter & Gamble (P&G) has been fined in China over a misleading advertisement promoting its Crest toothpaste brand. Shanghai regulators imposed a fine of about $1m (£662,876, ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...